Digital
01
New Member Instruction Guide
An interactive digital instruction guide that helps walk new members through the first steps of how to use their health insurance. It has clickable features that spotlight important steps like how to download their ID card, find a doctor, and register for their member portal all accessible in one guide.
02
Web Redesign
I've been a part of some interesting web transformation teams, whether it's going from Wordpress to AEM, Drupal to in-house development, or starting completely from scratch. No two situations are the same but one thing remains constant, the age-old dilemma: optimizing for mobile or prioritizing design?!? I'm still searching for the perfect solution. I'm manifesting it, a solution will exist someday. On the plus side, with each experience, I seem to learn a new CMS, ain't nothing wrong with that.
03
Banner Ads, Meta and
Paid Search
The $3M annual advertising campaign for Friday Health Plans is a short but mighty campaign, executing different ad formats across many platforms including Meta, paid search, and dynamic digital banner ads. After these ads were deployed, I monitored our results and determined which messages were getting the best traction and made strategic recommendations to improve performance.
04
Social Media
By today's standards, it's not possible to exist as a business without some sort of social media presence. My experience ranges from creating assets with accounts with literally zero followers to supplementing already robust accounts. Still images, videos, or videos made from still images, I do the full gamut. Do you want flat lays or drone footage? Do you have a budget or can get by on Unsplash? I can help you determine what you need to fill the content void.
My favorite social media contribution of all time? A liquor store wanted my help in promoting a White Russian Stout. I don't know how you DON'T do a Big Lebowski tribute?
My second favorite contribution? These short reels we put together as an informal testimonial video project for Friday Health Plans. Friday prides itself on a less-stuffy health insurance option. It was totally on brand to put these together to show that while they are in a serious business, they don't take themselves too seriously. The TV and radio ads we put together were based on the same philosophy.
