Out of Home
01
Billboards
Highway and surface road billboards were a part of this $3M brand awareness campaign for Friday Health Plans. They stretched across the country from CO, TX, NV, OK, NC, and GA with total impressions= 225 million.
02
Apparel
Every year our hometown swim team reaches out to me
to fulfill their merch orders and create some new
designs /product offerings. Apparel sales are their biggest fundraising event each season, the pressure is on to offer quality products with some great design work. I come up with the design concepts and I work with a local designer and screen printer/embroiderer to execute them. I like to keep everything local with this gig, it seems only fitting for the neighborhood swim team. Not a week goes by that I don't see someone wearing one of these shirts around town!
04
Transit
Transit also played a big role during this brand awareness campaign for Friday Health Plans. Transit is a great approach because it's reasonably priced and you can get a lot of override = more bang for your buck! I also like how transit is at eye level, people will have time to read your message, unlike highway billboards. In addition to Kings, Kongs, Queens, Super Tails and Full Backs, we also did posters inside the buses and bus stops with total impressions= 72+ million.
03
Non-traditional
From bar coasters to selfie murals to prize wheels
and promo tents. The title speaks for itself, the more non-traditional the better.
p.s. I'm a sucker for blinky LED lights it keeps things interesting.
